SEO & Accessibility Best Practice

As a Digital Project Manager, I have delivered SEO‑aligned improvements as part of wider website, content and digital transformation projects. My focus is on coordinating teams, improving structure and ensuring that decisions are guided by data, user behaviour and clear governance.

I work across content, UX, design and development teams to strengthen metadata, improve content quality and enhance overall digital performance. This page outlines the SEO principles and best practices I apply when managing digital projects.

Technical SEO Foundations

Technical SEO is a core part of many digital projects. I ensure that technical considerations are built into delivery plans, working with developers and platform specialists to improve:

  • Clean, crawlable site structure
  • XML sitemaps and robots.txt configuration
  • Mobile-first performance
  • Core Web Vitals (LCP, CLS, INP)
  • Fast, optimised templates and assets
  • Structured data where appropriate
  • Accessible, semantic HTML

Across BFBS, GlobalizeMe and Oxford University Press, I’ve managed projects that improved site speed, accessibility and content structure — all of which directly support SEO and user experience.

Metadata & Content Structure

Metadata and structured content are essential for both SEO and content governance. I manage projects that improve:

  • Title tags and meta descriptions
  • H1–H3 hierarchy and page structure
  • Taxonomy and tagging consistency
  • Content models and reusable components
  • Internal linking and navigation clarity
  • Readable, meaningful URLs
  • Alt text and accessible media

At Oxford University Press, I led delivery work that transformed printed educational content into structured digital assets with consistent metadata — improving discoverability and long‑term maintainability.

On‑Page SEO & Content Quality

I support teams in applying on‑page SEO best practices as part of wider content improvement projects. This includes ensuring content is:

  • Aligned with user intent
  • Clear, readable and well‑structured
  • Supported by accurate metadata
  • Optimised for both users and search engines
  • Updated based on performance insights
  • Accessible and WCAG‑compliant

At GlobalizeMe and BFBS, I coordinated teams to improve tagging, structure and content quality across multiple websites.

Analytics & Performance Monitoring

Analytics plays a key role in prioritising and managing digital work. I use data to guide delivery and ensure improvements are evidence‑based. This includes:

  • Google Analytics 4 (GA4) for traffic and behaviour insights
  • Google Search Console for indexing and search performance
  • Power BI and MI/BI dashboards for KPI reporting
  • Identifying high‑value and underperforming content
  • Monitoring journeys, drop‑offs and conversion pathways
  • Using data to prioritise backlogs and improvement work

At Buckinghamshire Council, I used Power BI and structured analysis to support journey improvements and data‑driven decision‑making across transport services.

Continuous Improvement

SEO and content performance are ongoing responsibilities. I embed continuous improvement into project delivery and BAU workflows by coordinating:

  • Regular content and metadata audits
  • Performance reviews and trend analysis
  • Content updates based on search behaviour
  • Journey and structure refinements
  • Accessibility and readability improvements