Manifesto - STAR Framework
My work aligns closely with Manifesto’s mission to create digital experiences that drive positive change. I’ve spent my career delivering structured, user‑centred digital products across public sector, publishing and agency environments, coordinating multi‑disciplinary teams and strengthening the governance, workflows and technical foundations that support high‑quality digital experiences.
I’ve modernised platforms, improved content structures, enhanced accessibility, and introduced delivery practices that reduce rework, improve performance and create more inclusive, sustainable digital services. This mirrors Manifesto’s commitment to ethical innovation, inclusivity and impactful digital transformation.
The theatre@home brief reflects the type of project I deliver best: multi‑workstream, fixed‑cost, technically complex and user‑centred, with a clear launch deadline and a need for strong governance and stakeholder alignment. My experience shows I can bring clarity, structure and delivery confidence to projects exactly like this.
Questions provided below:
1. Can you walk us through your experience working in an agency setting?
S – Situation: At GlobalizeMe, I managed multiple SaaS, web and mobile projects across international teams and clients with different levels of digital maturity.
T – Task: My role was to bring structure, governance and predictability to multi‑disciplinary delivery while balancing commercial expectations and technical constraints.
A – Action: I introduced clearer workflows, strengthened risk and governance processes, aligned design, development, content and SEO teams, and used tools like Monday.com, JIRA and Zendesk to maintain visibility and prioritisation. I also embedded ISO 27001‑aligned practices to improve consistency and quality.
R – Result: Delivery became more predictable, rework reduced, and we consistently delivered high‑value digital projects on time and within budget while improving platform performance, metadata quality and content discoverability.
2. How do you navigate working with multiple clients and projects simultaneously?
S: Across GlobalizeMe, OUP and Buckinghamshire Council, I’ve regularly managed several concurrent workstreams with different stakeholders, governance models and technical requirements.
T: I needed to maintain clarity, prioritisation and momentum across all projects.
A: I use structured weekly planning, RAID logs, capacity mapping and clear communication rhythms. Each project has a single source of truth, and I time‑box work to reduce context switching.
R: This keeps delivery predictable and ensures every client or internal team feels supported, even when I’m managing multiple engagements.
3. Can you share an example of managing a challenging client or stakeholder relationship?
S: At Buckinghamshire Council, key stakeholders were stretched across operational duties and struggled to provide timely decisions.
T: I needed to maintain delivery momentum while improving alignment and reducing delays.
A: I introduced structured decision logs, clearer escalation routes and short weekly checkpoints focused on risks, blockers and required decisions.
R: Decision‑making improved, engagement increased and we delivered measurable operational improvements and cost savings across the Home to School Transport programme.
4. How do you manage shifting priorities across multiple projects and clients?
S: In digital delivery, priorities often shift due to technical blockers, new insights or operational pressures.
T: My role is to adapt without destabilising delivery.
A: I run impact assessments, re‑prioritise backlogs and communicate trade‑offs early. I ensure stakeholders understand the implications of changes and agree on what moves, what stays and why.
R: This avoids surprises, maintains trust and ensures changes are absorbed without compromising timelines or quality.
5. Can you share an example of switching focus quickly between different projects or teams?
S: At GlobalizeMe, I was running multiple SaaS and web projects when a high‑priority issue emerged around structured data capture in Zendesk.
T: I needed to pivot quickly to resolve the issue without neglecting other teams.
A: I paused non‑critical work, delegated routine tasks and ran a focused triage with the technical team.
R: The issue was resolved rapidly, and the automation improved triage accuracy and reporting insights across the entire service pipeline.
6. What strategies do you use to maintain efficiency and clarity with competing stakeholder demands?
S: Across OUP, GlobalizeMe and BFBS, I’ve worked with stakeholders from editorial, content, UX, development, InfoSec, operations and senior leadership.
T: I needed to create alignment and prevent fragmentation.
A: I use structured communication: weekly steering updates, RAID logs, decision logs and clear ownership. I translate technical detail into business language.
R: This reduces noise, accelerates decisions and keeps all stakeholders aligned on the same delivery narrative.
7. Describe a time you proactively identified and mitigated risks.
S: At OUP, early discovery revealed inconsistencies in metadata and structured content models that could have caused downstream publishing issues.
T: I needed to prevent quality issues and rework later in the pipeline.
A: I escalated the risk early, ran a metadata audit, aligned editorial and digital teams on a unified content model and introduced automated checks.
R: We improved accuracy, reduced rework and delivered high‑quality digital assets used by millions of learners worldwide.
8. Have you ever had to handle a project budget overburn?
S: At GlobalizeMe, a client requested additional design and content rounds beyond the agreed scope.
T: I needed to protect the budget while maintaining the relationship.
A: I presented a clear scope‑vs‑actual analysis, highlighted the impact on remaining phases and proposed options.
R: The client agreed to a controlled scope reduction, and we brought the project back within budget without damaging trust.
9. How do you ensure clear communication with clients throughout a project?
S: Clients often have limited time and need clarity, not noise.
T: My role is to keep communication structured, predictable and value‑driven.
A: I use weekly status reports, sprint demos, milestone reviews and concise written updates.
R: Clients feel informed, confident and in control, which strengthens relationships and reduces escalations.
10. How do you build trust and strong relationships with stakeholders?
S: Trust is essential, especially in complex digital delivery environments.
T: I aim to build credibility early and maintain it throughout delivery.
A: I’m transparent about risks, clear about expectations and consistent in my communication. I follow through on commitments and surface issues early.
R: Stakeholders see me as a strategic partner rather than a task manager, leading to smoother delivery and long‑term relationships.