Why Choose Anthony Woodley – Head of Online & Content

Key reasons to choose me

• Structure, clarity and calm delivery: I bring the stability and focus Wenta needs during a rebuild and a period of growth.
• Proven experience: I’ve improved journeys, governance, content quality and discoverability across complex organisations and multi‑platform estates.
• Immediate delivery: I can deliver the first 90 days myself if needed, because the early work is structural, insight‑led and operational rather than dependent on a full team.
• Empowering specialists: I make it easy for advisors, trainers and centre teams to contribute confidently through templates, coaching and clear ownership.
• Simple, effective governance: I put in place light processes that improve quality, reduce errors and speed up publishing, while keeping the team feeling supported, not slowed down.
• Evidence‑led decisions: Daily and weekly insight means we fix issues quickly, learn from performance and double down on what works.
• Direct link to service goals: I connect content to outcomes: more workspace enquiries, more training bookings and more advice requests.
• Migration‑ready content: I prepare structured, accessible content that is ready for the new website and aligned to real user needs.
• Clear communication: I translate digital and content concepts into plain English so SMT and frontline teams can engage and make informed decisions.
• A scalable model: I bring a search‑led, journey‑focused, CTA‑driven publishing model that can grow Wenta’s national reach over time.

Short closing statement

“You should pick me because I bring structure, clarity and a proven approach that increases traffic, improves journeys and drives service engagement. I can deliver the foundations quickly, empower the team, and make sure the new website launches with strong, migration‑ready content that supports Wenta’s goals from day one.”